![]() ![]() The sonic imprint of Beats By the Pound had also started to peak. And the album's title track was a reworking of a bonafide rap classic. And in August, Master P would drop the album that cemented the label's rise. It set the stage for a major takeover for No Limit. product Mystikal, who'd just released his sophomore album on Jive Records in 1995 and enjoyed a major regional hit with his single "Here I Go." Master P released his breakthrough album Ice Cream Man in 1996 and in early 1997, TRU's Tru 2 da Game would be another milestone-eventually becoming a platinum-seller. In 1995, No Limit inked a deal with Priority and the seeds were sown for Master P to make a major push towards more mainstream visibility. But P wasn't aiming to be an underground king-Master P had the production, packaging and platform to storm the mainstream. No Limit had been building a buzz for years delivering the kind of music that spoke to trappers from Georgia to Texas. No Limit's stock was steadily rising across the Dirty South with distinctive beats and rhymes about the drug game. The store soon became homebase for his burgeoning label of the same name, and through his own independent releases-including collaborations with his brothers (as TRU) and indie West Coast acts-Master P built a sizable following after releasing independent albums like Get Away Clean, Mama's Bad Boy and The Ghettos Tryin to Kill Me! and he soon relocated No Limit to his hometown of New Orleans and started filling his roster with local talent like Mia X, Fiend and Mr. But it was an inheritance that led his fate down an unexpected path and P took the money he was willed from an uncle and opened his own record store, No Limit Records, in Richmond in the late 1980s. ![]() ![]() Percy Miller had launched his own record store in Richmond, CA following a short stint as a college athlete at the University of Houston, which had led him to Merritt College, where he planned to major in business. But where others had remained unapologetically off the beaten path of mainstream rap New Orleans native Master P had his sights set at the charts by 1997. The South was used to being ignored by the major labels out of New York City and Los Angeles. Prince's street-level approach with Rap-A-Lot in Houston, it all spoke to the DIY ethos of the region. Luke Records in Miami and Suave House in Memphis J. The South was clearly making noise: the Geto Boys landed mainstream attention back in 1991 platinum-selling artists like Kris Kross and Arrested Development came out of Atlanta in 1992 Memphis legends Eightball & MJG dropped their classic underground debut Comin' Out Hard in 1993 and renowned ATLiens OutKast, Goodie Mob and the Dungeon Family released landmark albums from 1994 through 1996.Īnd there had always been an independent spirit throughout the South. The rap game in Louisiana was bubbling when Master P dropped 1996s Ice Cream Man, and finally broke through nationally. ![]()
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